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Sustainability Guidelines

Our purpose is to grow awareness around sustainability and help the push to make it mainstream. In order to clarify how we define 'sustainability' and what we expect from the brands and stores on our marketplace we've put together the following list of guidelines and product characteristics. We ask all our sellers to adhere to these guidelines and to avoid any greenwashing.



We use the UN's 17 Sustainable Development Goals as our own sustainability guideline and have selected four of their seventeen goals to focus on in particular. These are:


The following labels and product characteristics fall within our definition of sustainability.


If sustainability is at the core of your businesses mission,

join us