Nav Menu

From Big Things Little Things Grow

August 18, 2020
From Big Things Little Things Grow

When we first came up with the idea of a niche marketplace for sustainable products, services, and experiences a few years ago, and began building a picture of our business, we started by defining what would be our purpose, who would use our marketplace, and what value we could add to the growing awareness of sustainability and the circular economy.

We almost immediately discovered the United Nations 17 Sustainable Development Goals, the fifteen-year action plan adopted by the member states of the United Nations in 2015 and defined as “a shared blueprint for peace and prosperity for people and the planet, now and into the future.”*

We realised that, far from having to reinvent the wheel, our personal philosophy was already fully aligned with something much bigger, better resourced and smarter than us. We could assess the alignment of the business decisions we make, the content of our website, our membership partners and advertisers against the 17 Sustainable Development Goals right from the start. We had found the perfect compass to make sure we are always heading in the right direction - with continual incremental improvements along the way.

The following is a summary of the 17 Goals. If you’re interested in finding out more, visit the website:


Goal 1 - End poverty in all its forms everywhere

Goal 2 - End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 3 - Ensure healthy lives and promote well-being for all at all ages

Goal 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5 - Achieve gender equality and empower all women and girls

Goal 6 - Ensure availability and sustainable management of water and sanitation for all

Goal 7 - Ensure access to affordable, reliable, sustainable and modern energy for all

Goal 8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 10 - Reduce inequality within and among countries

Goal 11 - Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 12 - Ensure sustainable consumption and production patterns

Goal 13 - Take urgent action to combat climate change and its impacts*

Goal 14 - Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Goal 15 - Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

Goal 16 - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Goal 17 - Strengthen the means of implementation and revitalize the global partnership for sustainable development