With a passion for life in the slow lane, Woron is a Copenhagen based collaboration between two sisters, Arina and Anya Woron. A shared enthusiasm for sustainable underwear and everyday essentials led to the creation of Woron, to help make women’s identity flourish whilst still celebrating a love for our planet. Woron strives to make products with a clean style both in its design and on our conscious, through using environmentally sustainable fabrics including beech wood and GOTS certified cotton.
We sat down with Anya, the co-founder of Woron, to chat a bit more about the brand's slow fashion principles of designing, producing, consuming and living better. We absolutely loved chatting to Anya and learning more about how Woron is more than just a brand that creates comfortable lingerie, but also aims to elevate and empower women to be confident in who they are. Keep on reading to learn more about the incredible work Anya and Arina are doing with Woron and where the brand is headed next.
Tell us a bit about yourself and how you started Woron?
We founded the company because of our strong desire to share our take on the perfect lingerie line. We realized that the first thing that we took off when we got home in the afternoon, was always the bra; lowering the straps, un-hook and followed by an "ahhhh..." Our aim was to create lingerie, that will be the first thing you put on and the last thing you take off!
”I have a background in fashion and design and among others have been working as a designer for DAY Birger et Mikkelsen and Preen in London and working as Head of Design for Gestuz. Anya has a background in sales and administration within the beauty industry where she has been responsible for head of sales targeting the ecological and sustainable community.” Arina says.
”The desire to wear lingerie that is so comfortable that you don't want to take it off, was what fuelled us to go in this direction. And that it was to be lingerie came very naturally, since we often commented on how our old bras itched or had a wrong fitting.” Anya says.
We are a slow fashion brand that wants to empower women to feel sexy in their natural shape and form. Our sustainable focus is a natural extension of how we generally live our everyday lives, our appreciation for all living beings and nature.
We want to feel good about every step we take and every piece that we put out into the world. And in order to do this, we had to look back at how we did not want things to be made, based on the experiences made from working within the fashion and beauty industry.
Pictured: Arina and Anya Woron, founders of Woron
We love that your purpose is to make women's authentic selves flourish. What does this mean to you and why is it important to your brand?
It means that we wish to be more than just a brand that sells comfy lingerie to women, we have a purpose where we aspire to elevate women and empower them. It means inspiring women to stop being victims even though we've been oppressed and downgraded for centuries. In victim hood nothing is accomplished and we keep blaming our misfortunes on the past, on institutions, on men, on the patriarchy. Nothing changes. But if we can inspire confidence and empowerment by making the inner core of women, their intuition awaken, then the future of how we are treated and who we become changes drastically.
To get to where we actually start listening to our beautifully varied bodies, and not listen to media, compare ourselves to supermodels, modify ourselves to fit an image we think men will find attractive, we have to start with confidence. We need confidence to look ourselves in the mirror straight up. This confidence is more easily instigated in us when we are comfortable in our own skin. This is one of the reasons that we do not offer push-up bras, G-strings or make extreme modification underwear. We want to send a message that it is all right to look whichever way you do naturally, without having to conform to the latest fads and fashion image. When a woman accepts this in herself, then confidence starts to soar.
We know that you've embraced slow fashion principles at the core of your design process. Can you tell us a bit more about how and why your products are sustainably made?
Our sustainable focus when it comes to our brand is a natural extension of how we generally live our everyday lives, our appreciation for all living beings and nature. So that WORON had to be a brand with a sustainable focus throughout the supply chain, was just the only way for us to go about it. We want to feel good about every step we take and every piece that we put out into the world. In order to do this, we just had to look back at how we did not want things to be made, based on the experiences made from working within the fashion industry.
Clean and with style both in look and in our conscience is what we strive for. We embrace slow fashion as the core of our design process. Timeless pieces made in a clean, transparent and simple fashion to ensure a long lifespan. Slow fashion is about designing, producing, consuming and living better. It is about returning to a personal relationship with fashion. One where trends and seasons don't matter, but where your ethics and aesthetics seamlessly unite. So, no ever-changing look and no over-production. We've heard the sentence 'Less is More' said a thousand times, but it really is true.
Furthermore, we use plant-based fabrics, promote natural fashion and it is also important for us, to embrace a 'natural' and more clean perspective on beauty and body perception. So, you will not find any push-up effects in our bras. We want our products to bring out the best in a woman, whilst remaining naturally beautiful. So, we have put a lot of attention to developing designs with great fitting and comfort that goes hand in hand with a feminine and sexy look.
What does the future hold for Woron?
We hope to be able to expand our outreach on a global level within the next few years, not only because we want all women to be able to feel the comfort of great underwear, but also to be able to grow our community of womanhood and create a platform where women can unite and grow stronger together; where we women can re-learn the power of feminine across various generations.