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Five Minutes with On Chic Baby Clothes

November 03, 2021
Five Minutes with On Chic Baby Clothes

On Chic Baby Clothes is a brand that makes shopping for babies simple, ethical and kind. By offering the very best ethical Australian and New Zealand brands, every piece is made with sustainability in mind, meaning they’re good for the planet and for your little one.

We sat down with Natasha from On Chic Baby Clothes to chat a bit more about her passion for offering parents simple, beautiful and ethical clothing for their little ones, and why there is a growing group of parents looking to dress their children more sustainably. Keep on reading to learn more about Natasha’s story, and the wonderful work she is doing with On Chic Baby Clothes.

Can you tell us a bit about yourself and how On Chic Baby Clothes came to be?

I bought OCBC as an established store when I first wanted to delve into business. It used to sell cheap, mass produced, poorly made clothing from China. My customers weren't happy and neither was I. It certainly wasn't the experience I wanted to give.... So I changed it to how I wanted it and now OCBC provides the best of Australian Slow Fashion for Babies and is known for its commitment to sustainability.


Can you tell us a little bit about how you select the brands in your store, what makes baby clothes high quality, and it is that makes them sustainable?

The quality is in the ethics of the clothes. They are not made under duress and the workers are employed with their health and well-being in mind. The fact that they are made out of GOTS certified organic cotton and Oeko-tex certified bamboo also contributes to the sustainable message. We even supply brands that use non-GMO seeds to grow their cotton.

There's a growing group of parents who are choosing sustainable clothing and natural, non-toxic products for their littlies. Can you tell us a bit more about what that surge in demand looks like? Are parents looking for any products or product characteristics in particular? And out of curiosity: are many parents using reusable nappies exclusively, or do they mostly mix it up with (sustainable) single use nappies?

The surge in demand is because consumers are becoming conscious and want to know how their clothes are made. It's fashionable to be sustainable nowadays and parents want their children to wear their values in the hopes that it will lead to a healthier planet.

Cloth nappies are making a huge comeback and look so different to what they did 10 years ago. They are so pretty and easy to use and parents like to feel like they are helping the planet. My customers don't want to pollute the earth with plastics.

I would say that most people use the cloth nappies 80% of the time. There are night-time nappies but most parents use them during the day and might put a single-use nappy on at night.


We really love that you personally buy from your store and that your children and your friends' children road test items from the store. As an experienced mother of four, are there any products you didn't know you'd need before you became a mum, but which you would definitely recommend to first time parents?

The products I am still in love with are the bamboo baby wipes. They are so soft and just perfect for a new baby's skin. I also like the bamboo burp cloths as well. I love the Fibre for Good range as their clothing is super soft as undergarments e.g. singlets and rompers and I think the Maud N Lil soft toys are just gorgeous - especially being non-toxic.

What do you find the most challenging aspect of running your own business and was there any part of starting a business that was easier than you expected? What do you think has been your biggest achievement so far?

The most challenging aspect would be wanting to do it all - and knowing you can't. :) It was so easy to start business, I knew that not all businesses made it past the first few years so I was determined to make OCBC the go to place for the modern parent. The biggest achievement would be receiving Bronze for Sustainability in the 2020 Ausmumpreneur Awards.


What does the future hold for On Chic Baby Clothes?

So much! I'd love to extend the range to include more brands and hopefully get into making my own baby clothes one day.

And finally, do you have a favourite lullaby for your four babes?

I like to sing them this song.... (Name of Child) oh (Name of Child) you are my number one :) but Antony - Edelweis, Alexander - My Bonny lies over the ocean. Alice - Twinkle twinkle and Hush little baby don't you cry...

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